The troubles affecting nokia arise from a radical transformation in its business environment. Find, read and cite all the research you need on researchgate. The remote environment of nokia will be seen through the pestle analysis. A presentation on the company analysis outlining the pricing strategy, branding, pest and swot analysis by s. Mar 19, 2012 pestel analysis is one of the tools that often used by managers to analyze the broad macroenvironment of an organization. Pestel analysis briefly describe about external factor. An investigation into nokia microsoft strategic alliance.
Pestle analysis of nokia nokia android operating system scribd. The swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Pestle analysis for nokia corporation 1918 words bartleby. I really liked that it showed both sides of this tool and not just the positive side. Government policy political stability tax industry regulations global trade agreements and or restrictions. If you have never even heard of the pestel analysis tool, after reading this book you will fully understand it. Check out our top free essays on pestel analysis of mobile phones to help you write your. The deal possesses great opportunity if both utilize resources in a proper way. Mobile wallet market analysis, size, growth, trends and segment forecasts 2012 to 2020.
It provides a comprehensive list of influences on the possible success or failure of particular strategy. The results of a pestel analysis would then be very useful in filling opportunities and threats in a swot analysis, which brings us to this. This is not an example of the work produced by our essay writing service. Microsoft pestel analysis examines effects of these factors on the bottom line of the multinational technology company. Jan 31, 2019 the swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. The phases included in change management process are preparing for change. A pestel analysis is an acronym for a strategy which is used in identifying the macro or external factors which an organization faces. External factors to consider factors affected within my industry importance to organisation. The ceo of nokia ollipekka allasvuo said that from 2001 to 2004, rick simonson has remained as cfo. Nokias success continues with nokia 6650, the companys first 3g mobile telephone and the start of new era in mobile gaming with the first ngage device in the 2003. Usingcpestle analysis, i will be able to analyze the environmental drivers that are affecting samsung mobile, and how samsung mobile are responding to them.
Nokia pestle analysis, swot analysis, five forces, marketing mix. M forums, part of the publish upload project or download reference project category. This pestelpestle analysis of microsoft corporation highlights a variety of opportunities that can boost the companys growth and expansion in the global computer hardware and software market. Nokias marketing strategy analysis and recommondations janin ropot research paper undergraduate communications public relations, advertising, marketing, social media publish your bachelors or masters thesis, dissertation, term paper or essay. A swot analysis isnt a pestel analysis, although they often go hand in hand when trying to check an organizations current position. I chose to write about nokia, the world leaders in mobile telecommunications. Nokia pestle analysis, swot analysis, five forces, marketing. Pestel analysis of the macroenvironment there are many factors in the macroenvironment that will effect the decisions of the managers of any organisation. Nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. Pestle analysis free ebook in pdf, kindle and epub format. Strategic analysis of nokia corporation the writepass journal. In 2006, ollipekka kallasvuo became the new president and ceo of nokia. C documents and settings harry lumsden application data.
Nokias transition from diversification to specialization 18651998 before 1992, nokia adopted the business tactic that was highly crossindustry and diversified, and had 34 subsidiaries in 10 different industries and 108 areas. Pestle analysis of nokia free download as word doc. A pestel analysis of netflix to show you its value in marketing research. That is why, nokia can sell as much as they want, without restrictions. These forces are present in the external environment of the. Nokias marketing strategy analysis and recommondations grin.
Analysis of nokias decline from marketing perspective. And during its strategic transformation nokia developed. A pestel analysis of netflix to show you its value in. Nov 22, 2016 pest or pestel analysis is a simple and effective tool used in strategy management and situation analysis to identify the key external forces that might affect an organization. This example may show how nokia encountered with technological environment and made effort to adapt that challenge. Pest analysis in strategic human resources planning hamid. Essay about pestel analysis of mobile phones 2416 words 10 pages pestel analysis pestel analysis stands for political, economic, social, technological, environmental, and legal analysis and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. Essay about pestel analysis of mobile phones 2416 words. This analysis can be used to evaluate the position of their business. Doc strategic management nokia strategy report taner bulut. Introduction after conducting a porters 5 forces model on nokia, i felt a pestle analysis would analyse the macro environment of nokia. This essay was submitted to us by a student in order to help you with your studies. Pestel is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors.
Apr 12, 2016 india is the second largest country with massive population and has the big democratic country of the world. By external forces we mean the macro environment level. The letters in the acronym stand for political, economic, social, technological, environmental and legal. The main purpose of pest analysis is to provide the manager or head of the enterprise or company with information regarding the surrounding situation in the world that can be crucial for making decisions. Pestel indicate macro environment or external factors. While this is the case, there are factors, beyond nokia s control, which affect its performance. In countries like india and china where partial regulations exist, government intervention does take place. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for microsoft corporation if it is situated in unstable political environment. The indian economic sector contributes in the service sector with 69% of total gdp, whol. Discuss pest analysis on nokia within the principles of management p. Pest pestel pestle for powerpoint free download now. Home business essays nokia pestle analysis, swot analysis, five. Different strategic model like swot, five forces, pestel and other model have. Pdf strategic alliance between microsoft and nokia sivaz nk.
Nokia is one of the leading mobile phone manufacturers in the world today. These are all the external forces that are out of nokias control but have a significant effect on how the company operates and the strategic decision they make. This free ebook explains how to perform a pestle analysis download it now for your pc, laptop, tablet, kindle or smartphone. The political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. As markets are deregulates both operators and manufacturers are free to act independently of government intervention. Dec 08, 2012 nokia separated its entities which are mobile phone division and the division for smart phone. In my earlier post i gave a detailed discussion of nokia s management, marketing, production, company profile and corporates social responsibility. Analysis of the reasons for nokia s decline nokia had a long history of manufacturing mobile phone, and not only its manufacturing standard but also its management leadership reached a fairly high level. In this division the chief financial officer cfo of motorola rick simonson was appointed. When nokia was in the situation of full loss in 1992, the com. Nokia will need to radically alter its business model simply to survive. Marketing analysis of nokia as i sat around and pondered for 6 and. Here you can download free pest and pestel powerpoint templates including. Aug 02, 2010 legal protection is strog for the users.
Generally, an ebook can be downloaded in five minutes or less. I needed to write about something even if i did not have a passion for it. Political factors politicallegal environment are usually considered as one because they are enforced by the nations government. Pestel means political, economical, societal, technological, ecological and legal. Nokia corporation pestel analysis is a strategic tool to analyze the macro environment of the organization. Pest analysis of nokia business teacher disclaimer. While this is the case, there are factors, beyond nokias control, which affect its performance. This pestel analysis was produced by one of our expert business writers, as a learning aid to help you with your studies. Nokia has disrupted into various industries before becoming a telecommunications giant from making rubber boots, car tyres, generated electricity, even manufactured tvs. Over the past 150 years, nokia has evolved from a small paper mill in southwestern finland to a global telecommunications leader connecting over 1. After discussing the internal factors of swot analysis of nokia, lets shift our focus towards external factors.
Your downloading and use of this ebook requires, and is an indication of, your. Pestel analysis of mobile phone manufacturer nokia. In 2005, nokia introduced the famous nseries and immediately sold a large number of phones. When the merge were did it nokia create a new business area called location and commerce and inside this area put navteq. Using the pestle analysis, we are able to analyze the six external macro environments in which companies must operate in, and the factors that have an impact on a company, in this case. To understand these factors, this essay gives an indepth analysis of the companys pestel. You can also like company analysis report templates. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. Competition analysis vendor segmentation and analysis of vendors top 4 vendors in india samsung micromax sony nokia. Nokias marketing strategy analysis and recommondations janin ropot research. Swot analysis of nokia nokia swot analysis and relaunch. Pest or pestel analysis is a simple and effective tool used in strategy management and situation analysis to identify the key external forces that might affect an organization. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher.
In this paper i will discuss about the swot and pestel analysis of nokia. Free essays on pestel analysis of mobile phones brainia. Pestel analysis on china and finland 51436g5rk24j idocpub. Get breaking news and analysis on nokia corporation nok stock, price quote and chart, trading and investing tools. Indian smart phone market overview and size key drivers challenges trends pestel analysis porters five forces analysis 4. Opportunities to expand the range of products and their prices. Transporting an old tool to the digital age with curious results. Pest analysis for nokia essay example bla bla writing. Pestel analysis includes political, economic, sociocultural, technological, environmental and legal. Pestle analysis of nokia points out challenges in an altered mobile phone market.
Pest analysis of nokia pest analysis identifies the political, economic, social, technological, environmental, and legal factors that of which directly affect a company. The microsoft nokia deal is a winwin situation for both companies. The present complex world require as far as is feasible, it consider impact of important factors related to organizations in strategic planning. Managing strategy microsoft and nokias strategic alliance this report gives a brief. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. Political economic social technological the acronym pest or sometimes rearranged as step is used to describe a framework for the analysis of these macroenvironmental factors. Book description isbn 9781626209985 26 pages the pestle analysis is a useful method to use in order to identify the external factors that influence an organization. Free pdf download, pestel, analysis, of, nokia, pdf. Till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly.
So in this essay i am going to write about pestle analysis which could show diverse external effects on business and for the better understanding here is video about pestel analysis. The templates that can be found in pest analysis powerpoint template section are widely used when. Pestel analysis of the macroenvironment free download. Prioritization of the issues in a pestel and swot is typically quick and may need to be refined when dealing with a really complex challenge. How the pestle analysis can be used in conjunction with other strategy tools. This company has introduced such products, which were able to high speed internet and they provide online gaming and multimedia functions.
A brief examination of the political, economic, socialcultural, technological, legal and environmental, or pestle, conditions affecting nokia can give us a glimpse of the companys potential future political factors affecting nokia. Nokia s marketing strategy analysis and recommondations janin ropot research paper undergraduate communications public relations, advertising, marketing, social media publish your bachelors or masters thesis, dissertation, term paper or essay. It will provide an overview that will elaborate discussion around the companys strategy and situation. Pest analysis identifies the political, economic, social and technological factors that of which directly affect a company. The pdf finishes by listing the advantages and the disadvantages of using the pestel analysis tool. Politicallegal environment are usually considered as one because they are enforced by the nations government. Before making any change the company should discuss the matter under consideration with stakeholders, collect information, analyze factors for change and then make decision after taking careful consideration of these factors. Pestlepestel analysis of india free pestel analysis. Swot analysis of nokia pestle analysis business and. Exchange rates globalisation economic growth decline inflation interest rates cost of living. Pestel analysis provides great detail about operating challenges microsoft corporation will face in prevalent macro environment other than competitive forces.
In this section the swot and pstel analysis will done to show nokia s competitive position against apple. Pest analysis a scan of the external macroenvironment in which the firm operates can be expressed in terms of the following factors. This free ebook explains how to carry out a pestle analysis. This model includes information about all factors that influence the companys activity.
All wireless options work as advertised, including all the web options. Pest analysis is a powerful and widely used tool for understanding strategic risk. Nokias marketing strategy analysis and recommondations. The external forces can create both opportunities and threats for an organization.
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